It wasn’t too long ago that when you received a wedding invitation in the mail, it would include a phrase such as:
“the couple is registered at Target, Bed, Bath and Beyond, and Kohls”
On one hand, it was nice to have a few options for stores because you might not have all of them locally, and you were bound to be able to find something in your price range at one of them. But things have changed a lot in the past 10 years. Amazon and other online retailers have become go-to stores for buying items of all types, including wedding gifts.
But unfortunately, changes have been slow in the wedding world, where it’s still common to choose 3-5 stores at which to have registries, even as more and more people are buying online. ¬†Keeping track of all those registries is a burden on the engaged couple, and the fatigue of feeling obligated to populate your registry with gifts that aren’t really what you’re excited about gets to be a drag.
The first wave of online gift registries were a step in the right direction, in that they allowed wedding guests to select gifts from more than 3 stores. ¬†But they were still littered with ads or affiliate links, featured amateurish design, and didn’t offer a pleasant experience for the engaged couple or the wedding guests purchasing gifts. Gradually, some of the registries changed to improve the registry experience, but the gift buying experience still left a lot to be desired.
The modern online gift registry that we offer from the Umbrella Registry is an attempt to right the wrongs of those that came before us. As we continue to improve the product, you’ll no doubt see what makes our registries a pleasure to use.